LETS

BEGIN

ANEW

Brianna Albrecht, Chicago personal stylist of BEGIN ANEW STYLE posed with left hand adjusting collar of denim shirt, gold pendant necklace, large frame glasses and light brown wavy hair, looking slightly down out of frame

“Style is something each of us already has, all we need to do is find it.”

Brianna Albrecht, Chicago stylist of BEGIN ANEW STYLE wearing tan trench coat over denim shirt and dark large frame glasses, holding the shirt collar in both hands standing at profile
four pairs of folded denim stacked on top of each other with varying shade of blue, distressing set amongst white studio space

MEET YOUR STYLIST

Brianna Albrecht, Chicago Personal Stylist of BEGIN ANEW STYLE smiling directly at camera, wearing white button down with jeans seen with hand in front pocket pulling back part of shirt, wavy hair, gold necklace

Brianna Albrecht

I've spent more than two decades trying to understand why people choose what they wear, and what makes clothing truly work for the person wearing it. That curiosity carried me through design, merchandising, consumer insight and senior leadership, across brands including Nike, Banana Republic and Nordstrom, learning how people actually shop, decide and commit.

Nearly as long, I've been styling clients one on one, which is where everything else finally comes together: not just what looks good, but what feels right for a real life.

BEGIN ANEW brings all of those experiences together, one wardrobe at a time.

20+ years in the fashion industry

MORE THAN AN EYE FOR STYLE

dark haired model with pursed lips posing in multi-colored dress shirt, navy neck tie, purple vneck sweater layered on top, olive green quilted jacket with dark brown corduroy collar. Model holding top of jacket in each hand
Brianna Albrecht, chicago personal stylist of BEGIN ANEW STYLE holding pair of navy, white, gold Nike Sneakers in right hand along side of leg in dark olive pants. mustard yellow laces hang untied

How clothes get made. Construction, proportion, quality and detail.

1

DESIGN

MERCHANDISING

The art of choice. Featuring what belongs, editing what doesn't.

2

CONSUMER BEHAVIOR

The person behind the purchase. Values, motivations and how someone wants to be seen.

3

The rhythm of retail. Knowing where to shop, what’s worth the investment and how to find it fast.

4

RETAIL

It starts with listening. Understanding who you are, how you live and how you want to feel.

5

STYLING

Le Bon Marche department store Paris, view from upper floor overlooking alternating escalators, sales floor and a large display of mirrors, structure made of collection steel pans
living room with afternoon sun streaming across room onto large cream couch, throw pillows with plant filled balcony in the background

STARTING OVER,

NOT FROM SCRATCH.

BEGIN ANEW started in a rental apartment in Barcelona, two months after I closed a chapter on my corporate career. I'd set out to plan my next move in the industry. It started when I asked a simple question: what brings me joy? The answer came quickly, and I changed course. I wasn't becoming someone new. I was building from everything I already knew.

BEGIN ANEW was born from a simple idea: at any moment, life can change, and you get to begin again.

A FEW THINGS I BELIEVE…

Your wardrobe should work for your life, not the other way around.

01

Personal style should look like you, not your stylist.

02

More isn't always better. The right pieces are.

03

Getting dressed should be the easy part of your day.

04

Ready to BEGIN ANEW?

LET'S GET STARTED